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  The Fair Trade movement grows out of a variety of North American and European organizations. Since the 1940s, they have sought to help disadvantaged groups by creating alternative trade networks. Some pioneer organizations began purchasing handicrafts from poor producers in the third world nations at above-market prices, selling them directly to consumers. During the 1960s and 1970s, these organizations and their direct sales networks expanded significantly. The organizations in Europe established thousands of popular handicraft stores known as "World Shop." Smaller organizations in North America sold through catalogues and small shops. By the 1980s these diverse efforts had shaped the beginning of a common Fair Trade movement.

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